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Fighting tomorrow's battles with yesterday'
weapons is an exercise in futility
Understanding today's marketplaces
is not enough
Aiming for a share of the current market is walking into
a room backwards
Success requires understanding future trends
If
the future never comes, then how do we prepare for tomorrow's
today
Let me help you understand the above in order to help you ensure
success.
BACKGROUND 1977 - CURRENT
I am in my third decade working as
a full-time general management consultant with an emphasis in marketing.
My background includes owning and managing three consumer-oriented
companies through their various lifecycles as well as having a career in
consulting. In other words, I've "been there, done that". With that
background. I am able to help clients "play it forward" because of my
training in both market segmentation and in understanding the difference
between a trend and a fad, arguably the single most vital element in
successful business plan development and growth.
My clients have
included a range from local start-ups to divisions of Fortune 500
companies. I have lived and worked throughout the US as well as in
Australia, Japan, South Africa, Italy, and in Germany where besides
consulting, I was also one of the owners and founders of the first chain
of chocolate chip cookie shops in Europe. Currently, I am involved in the
development of a firm whose prime purpose will be to understand
organizations' needs and to provide properly targeted advisory boards.
I have spoken on various topics under the sponsorship of
organizations such as USIA in Bulgaria, the former Yugoslavia, Mexico, and
Jamaica. I have also met with classes at several universities to talk
about business formation and entrepreneurism. I am a member of The
Institute of Management Consultants, sit on several civic, corporate as
well as on advisory boards, and I am a mentor to Food From The Hood, a
student-run company based in South Central Los Angeles.
BACKGROUND 1952 to 1978
Following graduation, I continued my
career in our family restaurant in Long Beach, California. During the
years, our family had developed a group of salad dressings that people
enjoyed and wished to take home. In 1952, Bernstein's Salad Dressings
became a separate company and entered the local marketplaces. I assumed
the presidency of the company in 1964 and put together the team that built
it from a small regional brand to one of national and international
prominence at its time of sale to Nalley's Fine Foods, a division of W.R.
Grace in 1974. I left Nalley's in 1977.
EDUCATION
1951 UNIVERSITY OF CALIFORNIA, Berkeley,
Bachelor of Arts Degree
2000 Certification in Myers-Briggs
training
CLIENT
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